Everybody has Google Maps on their phones today so a map to show where a gallery or a shop is located is not exactly a must-have for a magazine feature in 2014. That said, people love to have a quick comprehensive glance to the area they’re reading about, so I have to find different ways to show them this piece of information.
One is to create a path, a tour, so readers can put in relation different locations in order to plan an itinerary.
One other way, useful for bigger areas, is to isolate different clusters, so to point out where is more likely to find a good number of interesting locations and which areas are less interesting and can be avoided.
Keeping everything simple is key in this process, unnecessary elements can be fancy but in the end, they don’t help.
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