Monthly Archives: July 2012

You probably already know all the story about Comic Sans in Higgs Boson presentation and the subsequent super-flame on Twitter and other blogs, magazines etc.

Honestly, I don’t care at all about this kind of discussions on supposed-poor design, but this article made me think. Basically they say that at some point, somebody needed a font that could better communicate the obscure notions related to the enormous discovery.

If this is true, why on earth top-notch scientists should give a damn about adding sense (humbleness? humanity? why not a touch of pink?) to one of the most revolutionary achievement of human history? Hasn’t it enough sense itself?

Nobody seems to be focused on content, maybe because we are so used to add an extra value to our poorly designed lives that we do it by default, without thinking about it. Design-bullshit has penetrated so deep inside every layer of our society that even our greatest moments have to be styled, one way or another.

This presentation is bad not because it’s ugly. It’s bad because it’s designed.  The beauty of things can be found in the essence of things, not in their look. This must be our aim, not only as designers, but as conscious humans in general.

We just need more truth. It’s there, it only needs to be revealed.
And when we are focused on truth, Comic Sans disappears.

And also that damn blue highlighting!



Well, of course I don’t know.

But recently I am very happy with my works and I think it has that something to do with my new italo-american immigrant situation (for those of you who don’t know: I moved to Minneapolis in January 2012 from Trieste, Italy).

I think something changed in my mind.

When I was in Italy I tried and tried to make good and impressive design works, but there was always something wrong: the client’s an asshole, tight deadlines, poor brief, too strict brief, I want more money, the text is bad, copy writers are shit, etc.etc. Complaining: this is a field in which we Italians are the best. And I think this negativity led to negative results.

Now I’ve put myself in the position of being what I am and doing what I want. And I think it’s the only way that can make you happy (professionally speaking). I’ve been lucky to find an environment in which I can express myself and my ideas, and think deeply about what I am doing, and try and re-try ’till I find my way.

This is the formula:

  do what you do best  
+ take the time you need 
+ be honest (to yourself and the public)
= great work (almost!)

It took ten years and an intercontinental flight to understand this basic principle.

Welcome Carlo!